5 Free Or Cheaper Alternatives to Merchant Words for FBA

Whether you’re just starting out or have been running your own business for years, you’re probably familiar with keyword optimization tools like Merchant Words.

Search Engine Optimization (SEO) is a crucial tool to ensure that potential customers can find your products. Without the proper tools available, you will have difficulty reaching your customers and bringing in revenue.

Are you looking for a Merchant Words free alternative? Here’s what you need to know. 

About Merchant Words

Have you ever wondered how Amazon decides which items to show when you’re searching for a specific product? 

When a seller posts a product for sale on e-commerce marketplaces like Amazon, the website creates flags on particular words based on the product name and description. For example, if someone enters the words “desk chair,” any item with those keywords flagged will show up as a search result.

Keyword Optimization products, like Merchant Words, allow you to look at the most popular, or most commonly searched, keywords on the platform you’re using. Seeing insights on keyword searches will allow you to make a more informed decision on which keywords to use for your products, thus reaching a broader demographic so you can sell more products.

If you’re using FBA (Fulfillment By Amazon), Merchant Words is a great tool to get customers to see your product. Still, it can be expensive—Merchant Words operates on a monthly subscription service, but the range of plans can be unaffordable depending on what you need. 

For small businesses, the costs could be detrimental, especially when you’re already paying for Amazon’s fulfillment services. But are these costs avoidable? Are there other options to choose from? Let’s take a look at some of Merchant Words’ free alternatives.

Alternatives to Merchant Words

There are hundreds of SEO tools available on the web, but wading through all the options to find which ones are any good can be a hassle, with lots of trial and error while you figure out what works for you and your business. Here’s a look at five free keyword optimizers that you can use instead of Merchant Words.

1. Sellics’ Sonar – Free Amazon Keyword Tool

Sellics offers a wide range of tools to help FBA businesses make the most of the platform. The company has a paid subscription package to use all of their products, but they do have some tools available that are free to use. 

Among their free tools is Sonar, a keyword optimization tool designed for top help, which will optimize your product listings on Amazon. Sonar is an easy-to-use tool that allows you to search through your keywords to see an approximate search volume rating for the term, as well as some of the top keywords related to the word you’re looking at. 

Sonar also allows you to search ASINs (Amazon Standard Identification Number), which you can use to gain insight into your competitors’ keywords for similar products. Viewing the keywords that other sellers are using allows you to make a more informed decision on which keywords you need to be using to sell your products.

Sonar is easy to use. The company offers excellent pictorials and information on the product’s webpage to help you better understand how to use the information you’ve gained to help your business. Sellic also gives a brief and informative rundown on how Amazon’s algorithm works so that you can make the most of the marketplace.

To get an exact number for your keyword’s search volume, you need to pay for Sellic’s subscription plan, but a general look at search volume will be sufficient for most users.

Currently, Sonar is only available in the United States and select European countries, but the company is planning to expand to the remaining Amazon marketplaces in the future.

2. Helium 10

Helium is another excellent Merchant Words free alternative that can help you streamline the success of your business. Helium 10 is designed to help you research products and keywords while also allowing you to track keyword ranking and growth over time. 

Being able to track the popularity of your keywords over a while will give you a better understanding of your market, demographic, and demand for your products. The first step to creating a successful business is standing in the market that you’re working within. As you learn to read trends in the market and keyword searches, you will grow and adapt your business as the market changes.

Helium 10 does have paid subscription plans, with limited access available to users for free. A significant downside to Helium 10’s free services is that some features are limited to a certain number of uses per day. 

For example, free users are limited to two keyword searches and two ASIN searches per day. When you are just starting, this limitation may feel detrimental, but as you gain more experience and learn which keywords you need to prioritize, you may find that you only need to use the tool a couple of times per day.

Helium 10 also offers their products “a la carte,” so you can customize a plan that fits your business’s needs. Choosing which products and services mean you won’t be stuck paying for features you don’t need or care about. 

Helium 10’s customizable plans will help you focus on the features and products that will be most useful to your business and help you bring your business to new heights.

Most features are available under limited access on the accessible version of the software. You can test out the different elements to decide if there are any features you’d like to pay to get better access to without the need to sign up for a free trial.

3. Keyword Tool For Amazon

Keyword Tool offers keyword research tools for nearly every keyword-centric system. Keyword Tool allows you to easily search through keywords to see your product’s rank within the most common related keywords. 

You’re not able to see the exact breakdown of search volume without paying for the product’s monthly subscription fee, but you can still gain insight by seeing the list of related keywords that can be helpful in its own right. 

Having an extensive list of similar keywords to look through can help you adapt your product listings to hit more keyword searches and bring them to a high place on the list when potential customers are looking for similar products.

Keyword Tool allows you to narrow your keyword searches by section or department, so you can get a better look at how your keyword is performing within the market that your product belongs in, rather than on Amazon’s marketplace as a whole. 

Viewing your keyword’s performance within your department will give you a better idea of how to best optimize your products for the market that you’re selling within and reach the customer demographic that will be looking for the products you’re selling.

The keyword tool is the most stripped-down or basic software available for keyword research, making it very easy to use and understand. This keyword optimization software is excellent for beginners that are just learning the ropes of SEO. 

If you’re not already familiar with all the different factors involved with search engine optimization, starting small is the best choice. Once you’ve learned how to read and understand keyword optimization, you can begin to explore more products and services available to you. 

There’s no need to overwhelm yourself with too much information if you don’t need to. Having a free tool that gives you precisely the information you’re looking for without any extra elements you don’t need or understand will make your life easier.

4. Tool4Seller – Amazon Seller Tool

Tool4Seller offers an all-in-one tool for Amazon Sellers to best optimize their store and listings. The company provides various free tools for Amazon sellers, including keyword tools, reverse ASIN searches, and product description editions. These tools are easy to use and will help you with all aspects of your business.

The company’s product description editor will help you ensure that your product descriptions include the best keywords to give your shop and products the best chance to be seen by potential buyers.

Tool4Seller also has a mobile app, which can make your market research more convenient. Being able to take your business software anywhere you go can be helpful if you have a sudden idea that you’d like to look into, so you don’t have to make reminders for yourself to check out a product keyword or competitor’s store when you get back to your work computer. 

Tool4Seller’s Amazon keyword tool is easy to use, with a simple drop-down menu to choose the country or marketplace that you’re interested in searching. The keyword database is updated once a month based on Amazon’s search term report, so your keyword searches will have the most up-to date data available at the time of your search. 

Tool4Seller makes it easy for you to conduct your market research without the need to pay monthly fees to access the information you need. Tool4Seller is the only genuinely free keyword research tool on this list. 

While the company does have products listed under their subscription plans, the keyword optimization resources are not part of the paid plans. If you’re interested in any of the company’s subscription-based products, their prices range from $13.30 per month to $19 per month, making them among the most affordable options on the market.

5. Keyword Tool Dominator – Amazon Keyword Tool

Last but certainly not least is Keyword Tool Dominator’s Amazon keyword tool. KTD offers a wide range of keyword research tools for a variety of different e-commerce marketplaces. 

While there is no free option for their keyword optimization software, this is the only product on our list that does not follow the subscription fee method. For a one-time purchase, you will get lifetime access to their software. Keyword Tool Dominator offers free regular updates, so you don’t have to worry about the software becoming obsolete.

KTD’s Amazon Keyword Tool is available in 16 different Amazon Marketplaces internationally. The program will help you find the most popular keywords, “long tail” keywords, and niche keywords. The inclusion of niche keywords is an asset. Some buyers will be looking for unique or out-of-the-ordinary products, thus presenting you with the opportunity to open up your targeted demographic to new customers.

Being able to pay a one-time fee for your software will save you a great deal of money in the long run. While the product is not accessible, many of the other options on our list give limited access to users for free in an attempt to push users into paying for their subscriptions. 

With KTD’s Amazon Keyword Tool, you will be saved the monthly expense of subscription services for products that you only need a few key features of.

Keyword Optimization — In Conclusion

These are just five of the many different options available to you regarding tools for keyword research. 

Merchant Words is an excellent tool for Amazon keyword research, and many people may believe that it is the only option on the market. Despite the quality of the product, paying the extra expense when there are free or nearly free options makes the program look less than favorable.

Now that you have an idea of the best Merchant Words free alternatives available, you can make a more informed decision on which program is best suited for your needs. Ultimately, the product you choose to use for your business depends on your preferences and what you need to run your shop.

When it comes to FBA stores, choosing an SEO program that is easy to use and free or relatively inexpensive while still giving you all the information you need is the best-case scenario.

Now that you have a better idea of the products available for you to use to help you grow your business, it’s time to test them out and see which one is right for you.