How to Create an Amazon Store from Scratch

Ecommerce platforms are becoming far more popular and reliable than in-store shopping options, leading many to consider setting up their own online store and business. Still, choosing among the dozens of available platforms and options can be challenging and time-consuming.

Creating an Amazon store doesn’t have to be a complicated process. Once you’re familiar with the platform, the account creation process, and the selling procedures, you can make the most of your Amazon store and begin selling products to a vast, international audience.

This guide will get you caught up on everything you need to know about creating an Amazon store, including creating branded products. 

What is an Amazon Store?

While there is hardly a person alive today who isn’t familiar with the concept of the Amazon Marketplace, there is some confusion surrounding the nature of single-seller Amazon stores. This confusion is only worsened by the fact that Amazon has eagerly been implementing in-person shopping locations around the United States.

For the purposes of this guide, we’ll define an Amazon store as any virtual commerce owned by a non-Amazon employee that functions as a part of the Amazon Marketplace platform. For example, if you had a friend who made and sold wax candles, you might find those candles for sale on Amazon, listed under that friend’s store name and user identification. 

Large corporations and companies are also welcome to sell their goods on Amazon. Though it does seem that the platform is moving toward small-business integration as larger brands begin to pull their products from the site.

As such, an Amazon store could be just as beneficial as an Etsy store or an eBay account. To understand just how much an Amazon store could do for you and your business, you’ll need to consider all of these potential benefits.

Benefits of Running an Amazon Store

When it comes to selling on Amazon, there are quite a few benefits that you may already be aware of. The first thing that jumps out to most sellers is the massive audience. Amazon’s services are available all across the world and in nearly every country.

However, ease of use is another crucial benefit that’s worthy of some consideration. Amazon has a litany of related websites, apps, and integrated voice-command products, including the Echo device. Many customers choose to shop with Amazon because it is the most convenient and easy-to-use option. 

As such, the benefits of running an Amazon store could be summarized as:

  • Access to a global network of customers
  • Fewer complications when setting up your store page
  • Easy re-stocking and inventory management
  • Mobile access to your accounts

By trusting in Amazon, sellers could enjoy greater online visibility. This may help increase sales and profits while reducing advertising needs and expenses. However, while creating an Amazon store may technically be free, running a store does incur some costs.

Amazon sellers can expect to choose either a paid service plan or $0.99 for every item sold on the platform. These commission-like fees are unavoidable, but sellers have the ability to choose the option that works best for their business and preferences.

Now that you’re familiar with some of the most notable benefits of selling goods on Amazon, you can begin to explore the platform’s distinct features. This includes Fulfillment by Amazon (FBA), an integral service offered to Amazon sellers.

What is FBA?

Fulfillment by Amazon (FBA) is a program available to sellers that allows them to sit back, relax, and allow a third-party organization to handle their packaging and shipping needs. When sellers choose to create an FBA brand, they send their products to an Amazon warehouse and let Amazon employees package and mail their sold goods to customers. 

This helps to slightly lower packaging and shipping costs. Its primary benefit is convenience. When a seller has chosen to use FBA, the only thing they need to concern themselves with is sending more inventory to their nearby Amazon warehouse.

FBA isn’t free, but sellers can rejoice in the fact that Amazon handles all fees by balancing net profit against all incurred fees and sending sellers their remaining gains. Amazon does this every two weeks, resulting in a bi-monthly payment schedule.

How to Create a Branded Amazon Store

Creating a branded Amazon store is a step-by-step process that requires an admirable amount of forethought, and a reasonable amount of follow-through. It may help to study these steps before starting your Amazon store. 

After all, being prepared is the first step of any successful business venture. If you haven’t crafted a strategy or brand concept, you’ll need to start there.

Create a Brand

Before you can begin selling goods on Amazon, you’ll need to create a brand for yourself. While it isn’t entirely necessary to trademark your brand (especially considering how costly this can be), you will need to ensure that your chosen brand name is not already trademarked.

You could choose to apply for a trademark in the future, especially if you begin to grow a large customer base that relies on that brand name for identification purposes. To keep yourself safe from being sued, you’ll want to search the trademark database.

Once you’ve come up with a satisfying brand name, you’ll want to double-check your sales strategy and plan. Does your chosen name accurately reflect the goods you are selling? Are you prepared for the financial investment that awaits you?

Go ahead and tie-up any loose ends that may be plaguing you. Then, when you’re ready, you can go ahead and register for an Amazon seller’s account.

Register a Seller’s Account

If you don’t have a personal Amazon account, you’ll need to sign up with Amazon for a brand-new seller’s account. However, if you have an existing personal account, you can expedite the sign-up process by connecting with a new seller’s account.

The entire registration process typically takes about five minutes, especially if you have a pre-existing account with Amazon. After confirming your account and registration information, you have the option to enroll in the Amazon Brand Registry.

However, you will need an active and legitimate trademark to qualify for this service. If you have not yet registered your brand, another seller could decide to adopt your brand name and register it themselves. This could be detrimental to your audience’s sense of security and trust, as well as render thousands of dollars worth of packaging materials obsolete.

Registering with Amazon’s Brand Registry offers an extra level of protection that could help grant you a little peace of mind.

Choose a Homepage Template

There are several ways you could choose to present your store’s homepage to customers. Fortunately, Amazon provides several different template options to choose from. If you’ve already completed research on your target audience, you may be able to use some of the information you’ve gathered during this step.

For example, younger audiences tend to be more attracted to image-based or video-based forms of media. You might attract more of these customers by choosing an image-heavy template over a text-heavy one.

Alternatively, many mature shoppers prefer concise pages that are brief, easy to read, and uncomplicated. Choosing a simple and straightforward layout may appeal to this audience far more than a scrollable list of images and videos.

You can decide to alter this template in the future, so don’t feel too overwhelmed during this stage of the store creation process. When you’ve decided on a template, you can go ahead and begin listing your inventory.

Begin Listing Products

You can now begin listing products for sale. Depending on the nature of your goods, you may have ASINs available for listing. These are specialized identification numbers provided by Amazon, and they help consumers and sellers streamline the buying and selling process.

If you’re selling homemade items, you may not have any ASINs to log. That’s okay; Amazon Handmade offers sellers a unique way to proffer handmade goods without the use of a pre-existing ASIN number.

Though the inventory listing process may be somewhat tedious the first time around, it can save you time over the long-run. Once you’ve finished keying-in all of your for-sale items, you’ll want to take a moment to review all of the information you’ve entered thus far.

Review Information

At this point, it may be helpful to pause and review the information you’ve provided. Go ahead and double-check that your ASINs are correct and that your page’s templates are correct and aesthetically-pleasing. 

Publish Page and Go Live

Once you’re certain that all of the information you’ve provided is correct, you can submit your data. This will result in a published page that is live. This means that customers can begin viewing your available products, and your store’s homepage.

Of course, you can always revisit the editing process whenever you’d like. This allows you to add items, change layouts, and experiment with your Amazon store homepage. 

Depending on the type of customers you’re hoping to attract, you may want to practice consistent experimentation until you find something that works well for you and your business.

Frequently Asked Questions

Below you will find the answers to some of the most frequently asked questions concerning Amazon store accounts. If you cannot find the answer to your question below, feel free to reach out for more information.

Can I Sell for Free on Amazon?

While it is free to create a seller’s account on Amazon, each sold item does incur a fee. You could opt for the paid selling plan when creating your seller’s account to avoid this per-item transactional fee. 

This may be the better option, especially if you’re selling a large number of items. Still, you won’t be charged until after you’ve sold an item. If that item costs more than $0.99, you may be able to use any remaining profit to pay the transaction fee.

What is Amazon Go?

Amazon Go is one of several in-person shopping experiences Amazon is now offering. Amazon Go stores feature smartphone-controlled turnstiles and an absence of checkout lines. 

Part of the appeal of this type of shopping experience is the fact that customers do not need to wait in line or pay with cash or a credit card. As of this writing, the only items available from Amazon Go locations are groceries and food items.

What Items Sell Best on Amazon?

There are hundreds of thousands of items available on the Amazon Marketplace. Still, the types of items that tend to sell well on Amazon include clothing, shoewear, electronics, and video games. 

Furniture and home goods are also exceptionally popular, especially with the advent of Amazon Pantry. Most items can be sold on this platform, with only a handful of goods on the list of banned products. As such, the average business owner could find success by selling their products on Amazon.

Final Thoughts

Amazon is one of the leading eCommerce platforms, which is why it’s also one of the most popular options for small business owners and self-employed sellers. An Amazon store could prove significantly beneficial, as it lowers marketing costs, introduces sellers to a nearly limitless audience, and provides competitive handling and shipping options.

Learning how to create a branded Amazon store takes some time. You’ll need to first come up with a brand name and concept. You’ll then need to register for a seller’s account on Amazon, set up your homepage, and begin listing items. You may also want to consider utilizing the FBA feature, as it could make shipping more convenient.

Once your store page is live and active, you can begin selling goods. Preparing for this process is one of the best ways to ensure that your first few quarters are profitable and stress-free. Of course, practice makes perfect. The most successful sellers tend to be those who are patient, consistent, and unafraid of taking advantage of Amazon’s many seller features and benefits.